1. Overview 

The Marketing Team Lead is responsible for strategy, planning and directing all marketing and communication activities for VinRobotics, ensuring consistent brand representation for a high-tech manufacturing and robotics company. 

2. Key Responsibilities 

2.1. Branding & Corporate Communication Strategy 

• Develop and manage standardized branding and communication materials. 

• Ensure brand consistency across all robotics, engineering, and corporate channels. 

• Plan communication campaigns showcasing technology capabilities, product features, manufacturing excellence, and R&D achievements. 

2.2. Marketing Planning & Execution 

• Build annual/quarterly marketing plans for product launches, sales enablement, recruitment, and internal communication. 

• Manage marketing budgets and performance (ROI). 

• Oversee digital channels and ensure messaging aligns with a tech/manufacturing audience. 

• Ensure compliance with internal brand guidelines & standards. 

2.3. Business Development Support 

• Work with Business, Technical Leaders to create product sheets, brochures, case studies, demo videos. 

• Support commercial proposals with marketing assets. 

• Communicate product updates, deployments, and customer success stories. 

2.4. Internal Communication & Recruitment Marketing 

• Support HR by producing employer branding materials, internal newsletters, and event communications. 

• Support training programs related to technology, robotics, or operations by creating communication assets and visuals. 

3. Qualifications 

• Bachelor’s / Master’s degree in Marketing, Communications, Business, or Engineering/Technology. 

• 4–6 years at least of experience in Marketing, including 1–2 years in a team lead, supervisor, or project owner role. 

• Proven experience leading marketing projects, campaigns, and cross-functional initiatives. 

• Strong understanding of:  

- B2B marketing models and customer journeys 

- Technical product communication (e.g, robots, automation systems, manufacturing processes) 

- Corporate branding and brand governance 

• Strong skills in:  

- Strategic planning 

- Content development (technical & non-technical) 

- Translating complex engineering concepts into market-ready messages 

- Data-driven marketing analysis 

- Team leadership & cross-functional communication